case studies

Here are a few projects that highlight the range of clients we serve and the diverse objectives our research and consultation support. Feel free to reach out for other examples aligned to your needs.

Tellor

Tellor, a leading decentralized oracle protocol in the cryptocurrency space, wanted to better understand (1) its position in the social media ecosystem and (2) external factors that drive engagement within the crypto community.

Our customized report delivered:

Brand health and competitive intelligence insights including share of voice and audience perception benchmarks
Content timing and publication strategies shaped by longitudinal analysis of relationships between market activity, legislative developments, and social media engagement
Engaging content and communications topics based on crypto audience research that identified trending values, common challenges, and key questions shaping online conversations

Bravo Group, a strategic communications firm, wanted to maximize the potential of their recent political opinion survey. Using machine learning and statistical methodologies, we performed a data-driven deep dive into the results.

Our customized report delivered:

Distinct participant profiles and their attributes uncovered through cluster analysis
Key factors influencing responses identified through predictive modeling of participant characteristics
Defining language and themes—the key words and phrases associated with each profile

Bravo Group

Direct Mail Xperts

Direct Mail Xperts, a nationwide direct mail advertising agency, recognized that AI was rapidly reshaping SEO. To stay ahead, they understood that they needed to infuse their digital and social content with the language and attitudes of their customers.

Our customized report delivered:

The unique language of top-ranking organic search engine results based on a lexicon analysis
The topics, keywords and phrases of prospective customers through audience research of target content areas

"Anonymous Brand Corp." (name redacted), a supply company, experienced a public incident. To inform their crisis communications plan, we provided insights on the social media landscape surrounding the event—and how similar incidents typically unfold online.

Our customized report delivered:

Essential communications topics to address and avoid based on audience research into the most popular and polarizing conversation drivers and questions about the incident
Response activation points (i.e., engage/hold) informed by longitudinal analysis of media dynamics and narrative amplifiers
An exposure index for continued benchmarking based on current content volume and spread

"AB Corp."